WebTrends Marketing Warehouse

Identify your most valuable customer segments and find answers to important business questions

WebTrends Marketing Warehouse complementsWebTrends Analytics with an enterprise-class marketing data warehouse. Together, they comprise the WebTrends Marketing Lab: the sophisticated yet simple way to get accurate insight into how your customers interact with your web site. WebTrends Marketing Warehouse allows real-time data exploration as well as the ability to create precise customer segments for targeted email marketing, web site advertising and other direct promotions.

Precision. Flexibility. Security. WebTrends Marketing Warehouse provides sophisticated customer segmentation and adaptable business intelligence.

• Choice of solutions: WebTrends Marketing Warehouse is available as an on-demand service or software solution, and provides the unique ability to migrate from one to the other as your business needs change.
• Easy to set up. WebTrends Marketing Warehouse leverages the same best of breed SmartSource data collection and tagging methodology used for WebTrends Analytics. This significantly reduces your implementation time and risk of pages being improperly coded.
• Easy to deploy. In addition to the easy setup, WebTrends Marketing Warehouse is easy to deploy, with an administrative interface that’s fully integrated with WebTrends Analytics. Set up your profiles, user rights and security permissions once with both WebTrends Analytics and WebTrends Marketing Warehouse.
• The highest degree of accuracy. WebTrends data collection provides the highest degree of accuracy, using industry standard first-party cookie visitor identification to ensure consistent, accurate business results.
• Unparalleled scalability and reliability. The WebTrends Marketing Warehouse is a reliable and robust solution built on a unique distributed architecture for optimized scalability.
• Solid on-demand infrastructure. With redundant data collection, co-location of data centers, and an advanced staging environment for quality control, WebTrends Analytics on Demand keeps your data secure and always available.

Identify your most valuable customer segments. The more you can understand and predict the preferences and behavior of your valuable visitor segments, the better chance you have of retaining these customers over time. WebTrends Marketing Warehouse gives you the power of an enterprise-class marketing warehouse to access customer profiles on the fly.

• Real-time segment definition: With WebTrends Segment, new groups are set up with an intuitive wizard, allowing you to define sophisticated segment rules by any website event or customer attribute captured by the WebTrends Marketing Warehouse.
• Enhance the profitability of your marketing campaigns: Leverage the information and insight you gain to make more visitors into valuable customer and optimize your website and marketing campaigns for those valuable segments

Real-time Exploration of Customer Behavior. Unlike the “canned” reporting in many web analytics packages, WebTrends Marketing Warehouse features WebTrends Explore, an innovative data exploration tool that lets you query business event and customer data across unlimited dimensions.

• Customer and business event data: Whether you’re analyzing a conversion scenario, a campaign event or a specific customer segment - with WebTrends, you have complete control over how you break down the information.
• Real-time exploration: Construct a query with WebTrends Explore to associate multiple data points and answer questions like what they searched on to find your website, how often they’ve visited during a certain period, which content they’ve looked at, whether or not they’ve purchased, and more.

Drive Targeted Relationship Marketing: Measuring and optimizing your marketing performance has never been so intuitive. With WebTrends Explore you can discover precisely which products, services and information your customers want, giving you the information you need to improve the impact of your relationship marketing programs with focused and relevant messages.