Web Analysis

The New WebTrends Marketing Lab 2 Puts the Consumer at the Center of Your Marketing Universe

Finally, you can listen to your customers and learn from them to take targeted action.

Consumers are connecting, communicating and sharing information online. With your brand in the hands of consumers, it is time to approach customer engagement and acquisition in a whole new way.

When you listen to—and learn from—your customers, you gain actionable marketing intelligence. Now you can move beyond web analytics to truly optimize every interaction with your customers.

Take a look at how WebTrends Marketing Lab 2 can help you use this insight into customer behavior over time to keep them engaged and build trust. Learn how this suite of solutions helps you drive targeted marketing and personalized online experiences that connect with your customers and helps your entire organization optimize online business results.

• Webtrends Analytics
• Webtrends Marketing Warehouse
• Webtrends Visitor Intelligence
• Webtrends Dynamic Search
• Webtrends Score

Create customized marketing and online experiences.

Turn a web site visitor into a real person:
Combine online behavior with offline customer data to build a profile of a person's interests over time.

Rank visitors based on their behavior:
Score interactions over multiple visits to identify your most engaged visitors and market to their interests.

Take action on deep visitor intelligence:
Learn from visitors, even when they're just browsing, to identify your valuable customers and send targeted messages.

Bring more visitors to your site:
Simplify paid search marketing by automatically optimizing campaigns across major search engines.

Get a full range of solutions for everyone in the organization.

Measure and report on all aspects of your online business:
Use one solution and one light-weight tag to optimize paid search marketing, manage day-to-day online operations and drive customer-focused marketing and site optimization.

Capture and share all types of information:
Gain insight into all customer touch points and integrate this insight with other marketing and business solutions in your enterprise.

Get the fullest and deepest range of analysis:
Stay informed through top-line performance and operational reports-gain deep visitor intelligence to improve customer relationships and build lifetime value.